Job Benefit
- Attractive salary, annual review, and bonus
- Thoroughly develop your skills and drive your career path faster.
- Health care Insurance & social insurance
- Free in-house snacks, coffee. Happy hour every month
- Regular team building activities and company trips
- Parking fee and lunch support
- Sports activities support
- Have the chances to work with various products & new technologies
- With extensive training from senior members, you will learn new things every day
- Professional and motivated team. Youthful and friendly colleagues
Job Description
Company Overview
InApps Technology is a leading software development and IT solutions company, specializing in custom software development, offshore development centers (ODCs), and IT staff augmentation. Recognized as a top developer in Vietnam, InApps combines innovation, transparency, and a client-first approach to deliver superior digital solutions.
Position Overview
We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. This role will be pivotal in driving InApps Technology’s B2B marketing initiatives, enhancing our brand presence, and generating leads through various digital channels. The ideal candidate should have a strong background in digital marketing, content creation, and experience with AI-driven marketing tools.
Key Responsibilities
- Digital Marketing Strategy
- Develop, implement, and optimize digital marketing strategies across multiple channels, including social media, email, SEO, and content marketing, with a primary focus on B2B lead generation.
- Content Creation
- Create, edit, and optimize engaging content across platforms, including blog posts, landing pages, social media posts, and case studies, ensuring content aligns with brand voice and resonates with target audiences.
- Produce compelling copy for digital ad campaigns, newsletters, and other marketing materials, emphasizing InApps’ strengths and services.
- Social Media and Email Campaigns
- Manage and execute social media and email marketing campaigns, analyzing and reporting on performance metrics to improve engagement and conversion rates.
- AI-Driven Marketing Tools
- Leverage AI tools (e.g., ChatGPT, Canva, AI-based video and image generation tools) to enhance content production, automate marketing processes, and personalize campaigns.
- Data Analysis and Reporting
- Track and analyze key performance indicators (KPIs) and metrics, preparing reports to assess and optimize digital marketing efforts.
Report to MKT Lead
Job Requirement
- Experience Level: +3 yearsBachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing, ideally within a B2B context.
- Strong proficiency in content writing and copywriting with a knack for engaging business audiences.
- Experience using AI tools for marketing, including ChatGPT, Canva, and AI-powered video/image creation tools.
- Fluent in English, with excellent written and verbal communication skills.
- Proven experience with SEO, Google Analytics, and digital advertising platforms (Google Ads, LinkedIn Ads).
- Self-motivated, detail-oriented, and able to work independently or in a collaborative team setting.
Preferred Skills
- Familiarity with CRM systems (e.g., HubSpot) and marketing automation tools.
- Experience in technology or software development industry marketing is a plus.
- Graphic design or video editing experience.
What We Offer
- A dynamic, innovative work environment with opportunities for professional growth.
- Competitive salary and benefits.
- Opportunities to work on impactful projects and lead initiatives in digital marketing innovation.